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We also may use DART cookies for ad serving through Google’s DoubleClick, The DART cookies may also be used by us for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). The cookie is used to serve your specific ads and your interests (“interest based targeting”). The ads served are to be targeted on the basis of your previous browsing history (For example, if you are viewing sites for visiting Las Vegas, you may also see Las Vegas hotel advertisements when viewing a non-related site, such as a hockey site). DART uses “no personally identifiable information”, which does NOT track your personal information, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You have the option to opt-out of this ad serving on all sites, using this advertising by visiting here.